Working with an Illustrator

Be prepared to share your story. Pick an illustrator who really listens and asks the right questions.

  1. Do your research. I can’t stress this enough. When you’re looking for an illustrator, look through some portfolios. I mean, don’t drive yourself crazy but you it is helpful if you’ve done your homework and know the kind of style/concepts/ideas that appeal to you. Note down the elements that you’re drawn to. If you’re like most people, you have some of the same attributes as your target audience and it is most likely going to appeal to them as well.
  2. Trust the illustrator. Know that they are solving a problem for you and going beyond making something look pretty.
  3. Tell your story. Be prepared to share your story. Pick an illustrator who really listens and asks the right questions. The questions might vary slightly from project to project but in essence, they are trying to get to your why, your motivation behind the exercise.
  4. Insist on a plan. Make sure that the illustrator has a plan for delivering the final product and involves you at every stage of the creative process.
  5. Finally, ask questions. A good illustrator, like a good designer, needs to be able to justify every decision. After all, this is your story and you are the hero of it!

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Navina Chhabria

Navina Chhabria

Illustrator | Graphic Designer | Storyteller. Capturing stories in thoughtful, innovative and inspiring ways. Work with me: www.navinachhabria.com